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Twitter vs. Facebook, Which is Better?
Tweet A new comparison study of the Social Media marketing strategy benefits of Twitter verse Facebook was released. The goal was to determine which of these social media marketing platforms offers the...
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Yahoo Mail to Integrate Facebook
Tweet Facebook added a huge feather in their cap this week. Yahoo, a leading provider of web-hosted email, has integrated Facebook into Yahoo Mail. Yes, you’ll be able to see your friends Facebook...
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Twitter: The most misunderstood social media tool for small businesses
Tweet Even though 25 to 30 million people registered for Twitter between late 2009 and early 2010 (and company projections estimate 1 billion users by 2013), Twitter remains one of the most...
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Social Media Use Has Become a Regular Habit for Three Quarters of the Online...
Tweet Each week I get asked, “Do you know what percentage of those online are engaged and influenced by social media?” Rarely do I have a really good answer for that. Until now. A new article from...
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Tips to Tweet Right
Tweet This one’s for the newcomers on Twitter and those who need some advice on how to do some meaningful tweeting. First and foremost you need to remember – be real, be yourself, and use a tone of...
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Using Your Blog as an Effective Social Media Marketing Tool
Tweet Social media marketing is an effective tool these days. But a lot of us don’t know where to begin or what steps to follow for efficiently using social media. There is no single route or path to...
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5 Simple Things You Can Do To Improve Your Facebook Page
TweetOne common question I often hear from businesses and organizations who are new to social media is, “How do I measure the success of my social media efforts?” It’s a fair question to ask in my...
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5 Embeddable Resources You Could Be Using To Enhance Your Blog And Keep...
TweetFor a lot of businesses, the idea of blogging can be scary. It’s easy for a CEO to decide that his or her company needs to have a blog. For most blogging platforms, the setup process is fairly...
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How Social Media Can Lead To Sales
TweetIf there’s one common question that every business, brand, or organization new to social media has, it’s probably “how will using social media lead to sales?” It’s a fair question to ask. The...
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Brand Storytelling Spotlight: Panera Bread
TweetLast month I wrote that telling your brand’s story was the easiest way to build brand buzz online. Here are two pieces from that blog post that I’d like to reiterate: The brands that are getting...
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